On July 27, 2026, BNI NEXIA (Fukuoka-Hakata), the first global business chapter in western Japan, was launched, and Kaz Shingo, CEO of New Connections Co., Ltd.—SNI’s joint operating partner—was named its founding President. Li Xin of Heshui Technology Co., Ltd. (the Chinese subsidiary of Water X Technologies Co., Ltd.), who leads SNI’s China sourcing and OEM work, has also joined the chapter as a member.
BNI is a business referral organization with more than 340,000 business owners worldwide. Even within it, this chapter stands out: it is a global team made up exclusively of specialists covering more than ten countries.
This year in particular, the BNI network is expanding in earnest across the vast markets of China and ASEAN. For SNI, this is an important milestone: it puts us in direct contact with partners working at the front line of practice in each country—legal and accounting professionals, logistics, marketing and more—and significantly raises our on-the-ground intelligence and execution capability.
China Sourcing and OEM: Talk to Li Xin
Li Xin, who joins the chapter, is based at Heshui Technology Co., Ltd. (Suzhou) and handles SNI’s China sourcing and OEM/ODM support on the ground. She provides end-to-end support—from identifying and selecting factories and negotiating prices, through launching OEM/ODM production, to customs clearance and logistics—and also supports sales using Chinese social media and video platforms.
If any of the following sounds familiar, please get in touch.
- You want to source from China but don’t know how to find factories or conduct negotiations
- Your current supplier is raising prices or causing quality concerns, and you want an alternative China route in place
- You want to create an original product (OEM/ODM) but don’t know who to ask
- You want to import, but have no one you can trust with customs clearance and logistics end to end
SNI will continue to support Japanese small and medium-sized enterprises in expanding overseas, together with China sourcing and OEM support and AI-driven cross-border marketing, helping Japanese manufacturing and services reach the world. If you feel you lack real information from the ground, or have no execution team you can trust, please feel free to contact SNI.
▶ Read the announcement from New Connections here: https://new-connections.jp/en/bni-nexia-fukuoka-hakata-president-2/