Our Team

Kazunori Shingo

CEO, New Connections Co., Ltd.
Chairman, New Connections (Tianjin)

Began career at Aisin Seiki in 2000, leveraging the Toyota Group principles of “Genchi-Genbutsu-Genron” (on-site, hands-on observation) combined with proactive problem-solving skills. Drove new business development in Southeast Asia and China, successfully launching various product planning and projects. In 2023, led Maruem Shokai’s China division, transforming a 14-year deficit into profitability. Became independent in 2024, establishing a reputation as a sales expert with a wide-ranging domestic and international network.
Languages: Japanese, English, basic Chinese
LinkedIn Profile

Yuji Nakayama

CEO, Water X Technologies Co., Ltd.
Chairman, Water X (Suzhou) Co., Ltd.

Started career in 2003 at a housing equipment manufacturer, managing product planning and development for global markets. Established a R&D center in Suzhou, China in 2011. From 2015, led global product development across Europe, the U.S., and Asia. Founded Water X Technologies and its Chinese subsidiary in 2019. Currently supports new business ventures, product development, and web marketing. Certified as a Master Executive in TOC for Innovation by Goldratt Group, Israel.
Languages: Japanese, English, basic Chinese
LinkedIn Profile

Naoki Inoue
CEO, Vined Production
Tengshu Consulting (Tianjin)

Graduated from Nankai University with a degree in sociology in 2009. Started career at “JIN Magazine,” a media outlet for the Japanese community in Tianjin, handling editing, planning, writing, and design. Appointed editor-in-chief in 2011, overseeing emerging media such as WeChat official accounts and video content production. Founded Tengshu Consulting (TianJin) in 2021, offering video production, website development, and branding services for Japanese companies entering China. Currently based in the Kansai region of Japan.
Languages: Japanese, Chinese, basic English

Diana Chua

Founder, New Connections Singapore

Held leadership roles in sales and marketing for companies in Hong Kong and Singapore after university graduation. Joined Aisin Toyota Singapore in 2013 as a corporate sales manager, managing product sales including mattresses and bidets across Singapore, Thailand, and Indonesia. Successfully supplied products to clients such as Changi Airport, hotels, resorts, and serviced apartments.
Languages: English, spoken Chinese

Luo Dan

GM, Water X (Suzhou) Co., Ltd.

Accumulated 15 years of experience in production technology and product development at a Japanese company before becoming general manager of Water X’s Chinese subsidiary, Heshui Technology Co., Ltd. Supports development of new businesses, products, and technologies for Japanese and Chinese companies, leading multiple successful projects. Based in Suzhou and Yuyao, China.
Languages: Chinese, Japanese, English

Kin Li

Manager, Water X (Suzhou) Co., Ltd.

Graduated from Kanazawa University. Worked at a Japanese company before supporting business development for a Silicon Valley firm. Joined Water X to focus on management and marketing. At SNI, specializes in video production and web marketing. Based in Nanchang, China.
Languages: Chinese, Japanese, English