About Us

SNI is a joint venture between New Connections Co., Ltd. and Water X Technologies Co., Ltd.

Operating Members

Kazunori Shingo

CEO of New Connections Co., Ltd.

Joined Aisin Seiki in 2000. Leveraging his proactive approach developed since childhood and the Toyota Group’s “Genchi-Genbutsu-Genken” philosophy, he drove new business development across Japan, Southeast Asia, and China. Launched various projects and initiatives. In 2023, led Maruemu China operations, successfully turning a 14-year consecutive loss into profit since establishment. Founded independent business in 2024. A sales professional with extensive domestic and international business networks. Languages: Japanese, English, Basic Chinese

Yuji Nakayama

CEO of Water X Technologies Co., Ltd.

Joined INAX (now LIXIL) in 2003, leading domestic and international product planning and development projects. Assigned to Suzhou, China in 2011 to establish a R&D center. Became global product development leader in 2015, directing product development across Europe, America, and Asia. Founded Water X Technologies in 2019 and established its Chinese subsidiary in the same year. Currently supporting business and product development for companies both domestically and internationally. Languages: Japanese, English, Basic Chinese https://waterx.co.jp/

Team Members

Diana Chua

New Connections Singapore

After graduating from university, led sales and marketing at companies in Hong Kong and Singapore. Since 2013, as a corporate sales manager at Aisin Toyota Singapore Branch, sold mattresses and washlets in Singapore, Thailand, and Indonesia. Has a track record of supplying to Changi Airport, hotels, resorts, and serviced apartments. Languages: Chinese, English

羅丹

GM, Water X China

After 15 years of experience in production technology and product development at Japanese companies, joined Water X as general manager of the Chinese subsidiary. Supports new business development, new product development, and new technology development for Japanese and Chinese companies. Based in Suzhou, China. Languages: Chinese, Japanese, English

李欣

Manager, Water X China

After graduating from Kanazawa University and working at Japanese companies, supported business development at a Silicon Valley company. Supports video and web marketing at SNI. Based in Nanchang, China. Languages: Chinese, Japanese, English

In addition to the above members, we are developing services in collaboration with various members from Vietnam, Taiwan, the United States, and other countries.